Executive Summary

System model for Distributed Cognition

i) database mapping and integration (with Hadoop solutions, Single Cluster);

ii) application of (KDD) knowledge discovery processes;

iii) structuring network graphic dimensions.

Design: i) start system; ii) classification inspired by the Hertzsprung–Russell diagram (the more engaged the developer is, the more credits they will receive towards their star maturity classification).

Current task – Open Data Integration

World Bank

International Monetary Fund

Food and Agriculture Organization


Revenue model: Core revenue will come from business intelligence reports tailor made to private institutions in need of supportive information for decision making, corporate responsibility projects, governmental affairs strategies and any other initiatives that promote the transition of current development models to more sustainable approaches. The second source of income will be project based sponsorship from private organizations for the development of reports to be delivered to governmental institutions for the recommendation of public policy development on global governance.

Customer Profile: Tailored business Intelligence reports will be initially sold to private institutions in the IT industry that hold a governmental affairs department. Services will be expanded to diverse sectors thereafter, but considering a commercial strategy that reflects current global governance initiatives, such as the United Nations development goals. For example, agricultural, mining, energy and chemical industries, private education institutions, private financial institutions, etc.

Competitors: Current competitors are the large scale social media platforms such as Facebook, Linkedin, Twitter, etc., as these organizations already produce and commercialize similar business intelligence reporting services, with stronger focus on consumer market and consumer behavior. The differentiation of Sunshared Technologies is the core business niche, which is global governance. Sunshared Technologies will focus its operations on global data integration, combining databases gathered through a variety of sources, but especially through sources made available by public governance institutions such as The United Nations, The World Bank, The European Union, The World Trade Organization, Intergovernmental Panel on Climate Change, National Aeronautics and Space Administration, etc.

Global Scale Strategy: Global governance is a matter of international institutions and an emerging debate in the international relations sciences. The few main international relations theories that support our belief that global governance is now becoming too a matter for private institutions are Complex Interdependence and Neofunctionalism, which indicate that international organizations, hence transnational businesses, have now emerging roles in the participation of international policies. Our target clients are large transnational companies who have been increasingly gaining forces in public global policies debates. A few examples from the IT industry are Facebook, Google, Motorola, Apple, etc.

Technical Uncertainties: The integration of global systems and multisource databases can face significant technical challenges. Also, data science is an emerging profession that seems to lack sufficient qualified professionals, especially in the Latin American countries. Also, the commercial proposal of global governance projects to private organizations in cooperation with public institutions is an innovative business model and might not be well understood as a priority business need.